Kotak Life’s multi-channel marketing accelerates its offline products to succeed using digital channels
Challenge
Kotak needed a stable and scalable structure to grow cost-effectively. Understanding the precise structure of the buying funnel, intent triggers and Sokrati’s keyword optimizers helped the brand reduce wasteful spend, and drive better conversions.
Approach
An optimized Campaign Structure mimicking the Product Buying Funnel, with keyword themes aligned to top goals within the form funnel. Over a period of 4 months, Sokrati mapped keywords indicating intent and deployed them at the right time to further improve conversions. Keyword optimizers helped reduce cost per lead drastically while improving quality scores.
“Sokrati has helped made our online insurance product a success in the digital channel. With Sokrati we have seen a clear Month on Month increase on Google Ads performance. The Strategy initiatives and product optimizations done by the Sokrati has clearly been a success driver for us!”
Joydeep Sanyal
AVP Marketing, Kotak Insurance
Results
500%
Improvement in Engagement
50%
Reduction in Cost per Lead
Keys to success
- An inhouse campaign optimization structure was built to tackle the top funnel challenges like acquiring high click through rates.
- Extensive set of keywords were mapped and explored to boost the transaction volume.
- Keyword optimizers helped reduce cost per lead drastically, while improving quality scores. This led to reduced cost per click.
