Kotak Life’s multi-channel marketing accelerates its offline products to succeed using digital channels
Kotak needed a stable and scalable structure to grow cost-effectively. Understanding the precise structure of the buying funnel, intent triggers and Sokrati’s keyword optimizers helped the brand reduce wasteful spend, and drive better conversions.
An optimized Campaign Structure mimicking the Product Buying Funnel, with keyword themes aligned to top goals within the form funnel. Over a period of 4 months, Sokrati mapped keywords indicating intent and deployed them at the right time to further improve conversions. Keyword optimizers helped reduce cost per lead drastically while improving quality scores.