Brooks Brothers garnered 536% Improvement in New Users with Progressive SEO Strategy
Brooks Brothers wanted to improve the online search visits and brand visibility on the top SERP pages. We aimed to publish high-quality, keyword-rich content on their webpage while staying focused on the technical and infrastructural elements of the website.
We started off by reviewing and understanding the website ranking on SERP, Brooks Brothers' competitors, and then identified best SEO practices for their website.
Our 3-step approach:
Technical SEO - To improve the technical factors of the website such as Schemas, Technical Error Resolution, and HREFLang tag.
On-Page - As per the analysis results, thorough Keyword Research, Meta Tags Optimization, Interlinking, and other on-page elements were to be enhanced to improve visibility.
Site Latency – We intended to improve the website's loading speed through data-driven recommendations
Brooks Brothers faced the following challenges:
- Driving organic traffic through non-branded keywords
- Implementing fresh content at par with competitors
- Making the website Technically SEO friendly
Our steps for the Progressive SEO Strategy Implementation:
- We began Weekly & Monthly Stability checks for errors & SERP Issues.
- Improved the Content, page structure, UI/UX, and Wireframe structures for higher quality by following the best SEO practices, to target relevant pages.
- We aligned our plan with the phases of the user journey.
- We shared the identified keyword opportunities to improve non-branded ranking and shared constant tracking of performance fluctuations.
Time Period: July 2021 - December 2021
Brooks Brothers started ranking on the first page for branded keywords. The Canonical tag implementation, sitemaps, and robots.txt optimization done by us contributed to the success.
Improvement in New Users
Avg. MoM Growth in Clicks
Growth in Impressions
Growth in Organic Users
Improvement in Sessions
Improvement in Avg Position