Atomberg Success Story: 3X increased spends with 25% improved ROAS
India's one of the most energy efficient fan manufacturer and seller - Atomberg has converged technology with aesthetics making 'Atomberg' the go-to place for household appliances.
Previously while scaling up on competition and generic campaigns, Atomberg was constantly observing low ROAS. To tackle this challenge, it partnered with Merkle Sokrati and undertook the following initiatives to start driving performance for generic as well as competitive campaigns. The major objectives were to improve sales of its appliances on Amazon through data driven analysis and to uplift the brand name of Atomberg.
Unique campaigns were structured to ensure additional order volume and high conversion rates through festive sales.
A well planned and designed campaign structure covered all the permutations and combinations of the keywords, intent and the product category, thereby enabling advertisers with an explicit control on spends.
Products were focused to increase the overall revenue, thereby increasing the ROAS
Setting up a brand store not only created a brand-centric shopping experience for Atomberg's audience but also doubled the order volume.
Upselling, cross selling, exhaustive keyword expansion through detailed data analysis helped maintain high returns on ad spends despite 3x scale on advertising spends.
Keys to success
- Exclusive campaigns for festive sale
- Robust Campaign Structure
- High ASP (average selling price)
- The Amazon Brand Store Page