Aditya Birla Health Insurance get Creative 1st approach to drive incremental leads
ABHICL is an evolved Search advertiser. As ABHICL started to hit a ceiling on relevant reach on Search as a channel, they started exploring and identifying new channels which could help acquire relevant users.
Custom Intent Audiences: ABHI - Merkle Sokrati - Google collectively curated a high intent audience pack which consisted exclusively of multiple custom intent lists
Creative First Approach: Search-up ads were created and ran for Youtube by replicating the messaging from the top performing search ads.
TrueView for Action: TrueView for Action was used as the format which makes it easy for users to take action.