Understanding competitors’ keywords is a good practice to create an effective content strategy, it is also a good way to improve organic visibility, uncover new target audiences and engage valuable customers.
Small businesses profit a lot from local searches because 46 percent of all Google searches are for local information. If your website isn't optimized for local search, you could be losing out on potential customers who are looking to shop in your area.
Almost every online business has started using SEO techniques to increase their organic reach & organic ranking. Many statistics suggest that more than half of the web traffic worldwide comes through mobile search, and businesses need to optimize for the mobile domain.
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