Introduction

Introduction Advertising has come a long way since its early days. From print ads in newspapers to the explosion of digital advertising, the landscape of advertising has changed dramatically. However, one thing has remained the same - the goal of advertising is to drive consumer behavior.

The Indian Premier League (IPL) is a global phenomenon that attains massive viewership. With comprehensive media coverage, it’s an attention goldmine to capitalize on! Interestingly, people spend more time watching, searching, and reading about IPL online than attending matches or watching the game on TV.

With Google's decision to phase out third-party cookies from its Chrome browser, marketers are presented with the conundrum of finding new ways to personalize targeted ads for their users.

Introduction

Social media has disrupted consumer behavior and transformed the retail landscape. Today, consumers favor brands that provide quick, seamless digital shopping experiences. This shift is driving retailers to re-think their strategies and embrace social commerce.

Introduction

What is Optimization? An optimization can be accounted for any change in the campaign's structure that directly impacts its performance. Why is Optimization Necessary?