Key Takeaways
- Evolution of Programmatic Media Buying
- Programmatic Today – Understanding Capabilities
- Finding the Right Fit in Programmatic
- Exploring Creative Possibilities
- Attribution – Setting the Foundations for Success
- Understanding Tracking
- General Behaviour & Best Practices
Detailed Overview
Programmatic Advertising has recently become the buzz word in the world of Digital Marketing. As a channel, it offers numerous opportunities to tackle multiple business goals and has become an integral part of the media strategy for numerous brands. Join us in this webinar as we dissect and deep dive into the channel’s capabilities and explore how programmatic can fit into your marketing strategy.
