The webinar discussed the connected CRM model, which starts by developing a comprehensive understanding of the customer, focusing on when customers need information and the triggers for that information.
Next, a customer promotion strategy is developed and delivered, based upon the customer knowledge; and lastly, customer campaigns are further optimized based upon how the customer responds.
This value-added approach, focusing on delivering targeted, integrated messaging to meet the needs of physicians and consumers, delivers stronger campaign response and ROI over traditional marketing campaigns.
Merkle hosted a complimentary webinar on Thursday, September 27 focused on Connected CRM: Developing Sustainable Competitive Advantage in the Changing Life Sciences Industry.
This webinar has been archived and can be accessed any time on demand.