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Merkle Enhances its Innovation Cloud, Powered by Adobe Experience Cloud

March 22, 2018
Columbia, MD

 Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of the Merkle Innovation Cloud (MIC) 2.0, a solution that demonstrates the integration of marketing technologies with people-based data to drive personalized customer experiences. MIC 2.0 is powered by Adobe Experience Cloud. It also leverages capabilities that are powered by Adobe Sensei, Adobe’s artificial intelligence (AI) and machine learning framework, including Smart Tags for automatic understanding of images and content in Adobe Experience Manager, anomaly detection in Adobe Analytics Cloud, and automated, real-time personalization in Adobe Target.

MIC 2.0 builds a powerful digital foundation, allowing for testable, real-time use cases that closely represent the ideal current- and future-state environments needed to create personalized and meaningful brand interactions. MIC 2.0 reveals proof of concepts in a lab environment, allowing companies to see the prototype results of their customized integration model before the full investment and deployment is underway — eliminating the risk of an uncertain change initiative.

 “As an Adobe Global Alliance Solution Partner, Merkle enables brands to turn their Adobe Experience Cloud investments into precisely tailored customer experiences,” said Justin Stayrook, senior vice president, marketing platforms at Merkle. “Please join us at the Merkle booth #725 at the Adobe Summit, where we will be showcasing MIC 2.0 demos live. The demo will provide attendees with a customized Adobe Summit experience, including recommendations on the sessions to attend, where to eat, and the event activities based on their personal profile.” 

Merkle is a proud sponsor of 2018 Adobe Summit, taking place in Las Vegas, March 25 – 29, and will co-host a session with Adobe Target in its hospitality suite: Path to Personalization: Mapping the Course and Going the Distance on Wednesday, March 28 at 4:00 p.m. Attendees will see real-world use cases on how Adobe Experience Cloud can enable brands to achieve one-to-one personalization. To request a ticket to this session, please register here.

In addition, Merkle will host the speaking session, Aviva’s Audience of One: How A 300-year-old Disruptor Puts Customers First, on Wednesday, March 28 at 2:30 p.m. Mike Oakey, global head of digital marketing, Aviva UK, and Paddy Freeman, global digital marketing technology lead, Aviva UK, will join Merkle speakers Margaret Wagner, executive vice president, EMEA; David Skinner, senior vice president, strategic alliances and partnerships; and Steve Riegel, senior director, customer experiences, to discuss how Aviva connected its communications through Adobe Experience  Cloud and how its organization has changed to fully embrace the opportunities this brings.


For more information on MIC 2.0, contact [email protected].

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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