Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced Nationwide Financial, in partnership with Merkle, has been awarded Marketer Quarterly’s Best Cross-Channel Campaign for Financial Services award. Merkle and Nationwide Financial will host a webinar for marketers to learn how the multi-touch campaign combined traditional channels with digital media to deliver impressive results.
The award-winning campaign, Be Your Own Hero, targeted over 300,000 participants in Nationwide Financial’s employer-sponsored retirement plans. Be Your Own Hero communicated a sense of empowerment and encouraged retirement plan participants to take charge of their retirement savings right now. The two-month, multi-touch campaign, which coincided with National Retirement Security Week (NRSW), combined traditional channels, like direct mail and email, and overlaid addressable display and targeted social for amplification. From October to December 2016, the campaign drove a 70% increase in contact center calls, a 50% increase in contributions, and a 98% increase in rollovers of funds from other retirement savings plans into Nationwide plans.
The complimentary webinar will take place Thursday, February 8, at 2:00 p.m. ET, and will feature Shannon Gatti McCarthy, senior consultant, Brand Marketing/Retirement Plans, Nationwide and Merkle speakers Danelle Faust, VP, client partner, Financial Services, and Steve Donohue, director, Client Strategy.
“We are honored to be recognized alongside Nationwide Financial by Marketer Quarterly. The program perfectly reflects Nationwide’s corporate mission of being a trusted partner to its members – to help them protect and grow what matters most,” said Danelle Faust, VP, client partner, Financial Services at Merkle. “We want to thank Nationwide Financial for being amazing partners and congratulate them on this well-deserved award.”
Marketers can register for the webinar by visiting the Merkle website.