Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced the launch of the Merkle Innovation Cloud (MIC), a solution that tests the integration of marketing technologies with people-based data in driving precise, personalized customer experiences. In advance of implementing a technology integration, MIC reveals proof of concepts in a lab environment, to show what the results would look like post-execution. This allows for companies to see the prototype results of their customized integration model before the full investment and deployment is underway, eliminating the risk of an uncertain change initiative.

MIC, powered by Merkle’s data and analytics solutions, builds the ultimate digital foundation, allowing for testable, real-time use cases that closely represent the ideal current- and future-state environment for creating personalized and meaningful brand interactions. As an Adobe Global Alliance Partner with specialization in Adobe Analytics, Adobe Campaign, and Adobe Experience Manager, Merkle enables brands to turn their Adobe Marketing Cloud investments into precisely tailored customer experiences.

“Integrating marketing technologies can leave marketers feeling stuck. There is often trepidation about investing in an integration project when they can’t see and experience what the intended outcome will actually look like with respect to their unique online and offline programs,” said Ted Stites, senior vice president, digital channel optimization, Merkle. “We’ve addressed that challenge with the Merkle Innovation Cloud, by proving what’s possible and enabling marketers to move quickly to deliver personal, cross-channel experiences.”

Merkle, in partnership with Axis41, is proud sponsor of the 2017 Adobe Summit and will showcase a live demo of the Merkle Innovation Cloud at the event. To request a live demo of the Merkle Innovation Cloud at the event, please register here. In addition, Merkle will be hosting the speaking session, How T-Mobile Is Unleashing the Power of the Adobe Marketing Cloud to Optimize Operations, on Wednesday, March 22 at 8:30 a.m. Pete Francis, vice president of e-commerce and web transformation, T-Mobile will join David Skinner, vice president, strategic alliances and partnerships at Merkle to discuss how effective solutions come from combining a top-notch integration and deployment strategy with a highly-skilled orchestration and activation team.