Merkle (www.merkle.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announced the appointment of Olaf Tennhardt, senior vice president, Technology Solutions Group (TSG), Insurance vertical. In this role, Tennhardt will help guide Merkle’s clients in the insurance space in CRM deployment and ensure the businesses possess the tools and training to generate sales. He will also lead growth efforts for the TSG insurance practice.
“The insurance vertical has the opportunity to vastly overhaul legacy CRM systems and engage with customers through new channels that increase satisfaction and generate company growth. Merkle’s Technology Solutions Group has profound experience helping clients with solutions that solve critical marketing problems and deliver tangible results,” said Tennhardt. “Our team is ready to tackle the biggest marketing issues the industry faces and I am excited to be part of the effort.”
Tennhardt has over 25 years of experience in the insurance and financial services industry, including serving as a partner and leader of Accenture’s Insurance and Wealth Management Analytics practice, Customer Data Management practice and Financial Services Marketing Automation practice. He built Accenture’s Insurance and Wealth Management analytics practice from the ground up and helped clients excel through his knowledge of analytics, business intelligence and data management and integration. Prior to Accenture, he started a marketing service provider and served as the CEO, focusing on customer data integration and marketing services for the financial services industry and expanding the company’s customer base to more than 100 companies.
“Olaf brings a wealth of technical expertise and impressive business development acumen to Merkle’s Insurance practice,” said Tony Giordano, executive vice president, Technology Services Group. “Merkle’s current clients will benefit greatly from his deep industry knowledge and experience managing complicated marketing technology deployments. We look forward to growing the practice under his leadership.”