Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has been recognized by Forrester Research as a Leader in the marketing database operations scenario of “The Forrester Wave™: Customer Insights Services Providers, Q4 2015.”
Forrester Research evaluated eleven firms across two buying scenarios - Marketing Database Operations and Customer Engagement Strategy. According to the report, “A combined competency in data operations and customer strategy will become increasingly important as marketers work to close the gap between insights and action.” Merkle was cited as a Leader for Marketing Database Operations and was among the strong performers for Customer Engagement Strategy. Forrester cites Merkle’s discriminating hiring process and notes that the agency has some of the most satisfied clients in the review.
The Wave report stated, “Business or consumer marketers will like this vendor [Merkle] for database operations or client engagement strategy due to its emphasis on quality staff and continuous development of new capabilities.” In the report, Merkle received the highest scores in the Strategy category across both scenarios.
Merkle Chairman and CEO, David Williams, said, “At Merkle, our pride comes through the world-class work and business results that we are driving for our clients.”
Williams added, “We are thrilled to have been cited as a leader among CI Services firms for marketing database operations. The combined DNA of an effective customer engagement strategy organization and a database marketing provider add up to the exact skills and competencies that a modern agency requires. We believe the results of this Forrester Wave are a true reflection of our business strategy, blending together large-scale data management, analytics, creative, media, and customer strategy.”
Merkle was one of the eleven firms that Forrester evaluated. Each service provider was examined across 32 criteria that were grouped into three high-level buckets: current offering, strategy, and market presence. As part of the evaluation, customers of each firm were surveyed.
To read the full report, click here.