Merkle (www.merkle.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announces the appointment of Tony Steel to executive vice president and leader of Merkle’s Management Consulting Group. In this role, Tony will focus on building a strong consultative foundation while articulating how Merkle’s unique Connected CRM (cCRM)® strategy and expertise will enable the agency’s clients to more effectively engage with its customers. The move underscores the company’s emphasis on a consultative, strategically led approach to helping clients build and sustain profitable customer relationships.
“As a strong believer in a true customer-centric approach to business success, I was attracted to Merkle’s reputation in the industry and their unique capabilities to offer addressability at scale,” said Tony. “I am excited to join the Merkle team – a place with a unique company culture full of exceptionally intelligent and talented people.”
Tony is a seasoned executive who brings extensive experience in CRM and consulting to his new role. Prior to joining Merkle, he spent more than ten years with IBM Global Services, holding several executive positions including the North American leader for IBM’s Smarter Commerce Growth Initiative and Managing Partner for South East Asian Growth Market. Prior to IBM, Tony spent ten years with PricewaterhouseCoopers Consulting (PwC) as a Partner, leading the Sales Productivity consulting practice and working with leading organizations to transform CRM functions.
“Tony’s impressive expertise in the consulting industry as well as his background in business services make him a perfect fit to lead Merkle’s Management Consulting Group,” said Tim Berry, president, CRM Capabilities for Merkle. “Tony will be an asset to Merkle as we continue to develop our cCRM consultative approach that helps client organizations put CRM into practice with their customers.”