Merkle (www.merkle.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announces the appointment of Dave Boyd to vice president and client partner for Merkle’s Retail and Consumer Goods practice. In this role, Boyd will be responsible for the integrated delivery of Merkle’s analytical expertise coupled with its digital marketing capabilities, helping retail and consumer goods companies turn customer insights into long-lasting customer relationships.

“Merkle’s innovative approach to data-driven customer marketing, digital, and creative enables world-class retailers to drive greater loyalty, engagement, and lifetime customer value,” said Boyd. “I am excited to join the Merkle team where I will focus on delivering engaging, personalized, and consistent brand experiences for our retail and consumer goods clients and help to maximize their financial results.”

Boyd is a seasoned marketing professional with over 25 years experience in developing strategic and successful relationships spanning across digital, database, and direct marketing services. He joins Merkle from Targetbase where he spent over five years as senior vice president, Client Services. Prior to joining Targetbase, he led client engagements with the goal of driving growth and profitability for imc², Avenue A, and Agency.com.

“Dave’s knowledge of digital and CRM in the retail and consumer goods industries, along with his track record of success in business development, will be an asset to our team as we continue on our growth trajectory,” said Mike Mojica, EVP and General Manager for Merkle’s Retail and Consumer Goods practice. “His background and expertise make him best suited to help retailers deliver personalized customer experiences that enable sustainable competitive advantage.”