Merkle (www.merkle.com), a leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced its prominent rankings in a new report from Advertising Age magazine. The Agency Report 2014 places Merkle | IMPAQT among the leaders in its 25 Largest U.S. Search-Marketing Agency rankings. Merkle | IMPAQT’s 2013 US Search revenue totaled over $38 million, establishing the company as the fastest growing search agency and placing it on the distinguished top ten list. The rankings were published in the April 28 issue of Advertising Age magazine (www.adage.com).
Merkle | IMPAQT’s search business scaled in recent years, as it has built an array of first-party data driven solutions, elevating the agency to the 6th largest customer of Google among performance agencies in North America. In support of this growth, Merkle | IMPAQT has launched a new website. The responsive site supports the company’s leadership position in the evolution of search marketing and its ability to solve clients’ online challenges with a data-driven approach that drives revenue, branding, awareness, and top search rankings. The site portrays how the unique combination of big data and digital media is creating more powerful search related services and innovative technology through its own utilization of the cutting-edge approaches in SEO.
“The new website is designed to clearly showcase the depth of Merkle | IMPAQT’s expertise and our unparalleled blend of Search Engine Marketing, Search Engine Optimization and Data Analytics services,” said Patrick Hounsell, chief digital officer for Merkle. “Marketers can learn more about how to drive ROI and online conversions with enterprise-ready SEO and SEM solutions.”
In conjunction with the launch of the new website, Merkle | IMPAQT has published a new white paper, titled Customer Centric Search: Three questions to revolutionize your search strategy. Written by Matt Naeger, executive vice president of strategy for Merkle |IMPAQT, the paper examines how to approach the integration of CRM into a search program and how to manage keywords based on their overall influence against prioritized business goals.