Merkle (www.merkle.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced that it will host a new webinar series in support of its newly released 2013 Marketing Imperatives. The imperatives are outlined in a downloadable book that explores the critical essentials for making connected CRM a reality in your business. The webinars will enable both commercial and nonprofit marketing organizations to incorporate the imperatives into their CRM strategies to create competitive advantage and drive shareholder value.

The first webinar, entitled Creating Your Customer Currencies, will take place on April 16 at 2:00 p.m. ET. Led by Merkle’s vice president, Ron Park, this session will focus on building the framework for a universal language to talk about the customer. Attendees will learn about the three critical currencies that all organizations must have in order to achieve competitive differentiation through customer strategy.

The second webinar will take place April 18 at 2:00 p.m. ET and will be led by Merkle’s senior vice president, Matt Mobley. This session, entitled Building Your Technology Platform for Connected CRM, will focus on the technology engine that integrates information and analytics to create value-based interactions across all customer touchpoints.

On April 23 at 2:00 p.m. ET, the third webinar will be led by Steve LaValle, executive vice president and managing partner. This final session in the series, entitled Demonstrating the Enterprise Value, will focus on proving enterprise value illustrating the business impact of a customer-focused approach. Attendees will also learn the keys to measuring a company’s ability to positively influence customer value across the organization.

“This is our second year producing the marketing imperatives series and I’m excited about sharing this with our clients. This truly is a testament to the opportunity that lies ahead for marketers, and more then ever before, this is the time for marketers to align their customer strategy with their business strategy. The 2013 Marketing Imperatives provide the supporting framework to become customer centric and create sustainable competitive advantage,” said Craig Dempster, EVP and CMO.

Marketers can learn more about the 2013 Marketing Imperatives and the webinar series by visiting the Merkle website or contacting the Merkle events teams at [email protected] .