Merkle (www.merkle.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announces that Raymond Wu, general manager of Merkle China, will be hosting a session at the Technology for Marketing and Advertising China Conference. Merkle is also a proud exhibitor of the conference which will take place October 16-17, 2012 in Shanghai, China.  

Raymond Wu’s session, “Connected CRM: Creating Sustainable Competitive Advantage,” will take place on October 16, 2012 at 9:45am and will focus on how competitive advantage can be gained and sustained by applying a customer centric approach in developing a customer relationship marketing (CRM) strategy. The integration of online and offline customer information, an increase in the customization and personalization of communications, and the incremental measurement of paid, owned and earned media have enabled marketers to engage at a whole new level.  By keeping the customer at the forefront of strategy, marketers have taken advantage of new marketing technologies and process improvements to maximize their return on investment media. In addition, Wu’s session will help attendees understand Merkle’s view of the market opportunity and our unique approach to connected CRM.

“Merkle is very excited to be presenting and exhibiting at this year’s TFM&A conference,” said Raymond Wu.  “It is a great opportunity to be able to engage with industry leaders and to discuss how Merkle works with their clients to design, execute and measure fully integrated CRM solutions. We invite attendees to stop by our booth NOT07 for a visit, to discuss how Merkle can help with their CRM initiatives.”