CognitiveDATA, a wholly subsidiary of Merkle Inc., which specializes in innovative solutions that are highly accurate in recognizing, valuing, and reaching customers, announced that Miles Kimball Company, a leading multi-channel direct marketing company, has selected CognitiveDATA as their customer relationship marketing platform. CognitiveData's IntelliBASE is a configurable marketing solution designed specifically for multi-channel merchants that provides instant visibility to customer value and trends, insight into marketing campaign performance across multiple channels, and delivers integrated campaign creation and reporting.

IntelliBASE offers clients a robust yet flexible platform for engaging customers and optimizing customer relationships through multiple direct marketing mediums. Since CognitiveDATA hosts and maintains the solution, there is no need for Miles Kimball Company to dedicate technical infrastructure, staff or other resources to maintain the solution. This approach allows Miles Kimball Company to focus on growing its business by optimizing customer value and customer relationships through marketing campaigns that are powered by CognitiveDATA's accurate and actionable information.

"While considering various customer relationship and campaign management platforms, we looked for the next generation of marketing database capabilities," said Miles Kimball Company President Vicki Updike. "We needed a partner with more than just a database platform; someone who truly understands our merchant vertical and has creatively enabled the database toolsets to provide accuracy, insight, and produce better marketing results. We believe CognitiveDATA will help us better understand our customers and their purchasing decisions, allowing us to optimize our contact strategies in new ways."

We are delighted that a successful and established multi-channel merchant marketer such as Miles Kimball Company has recognized the new innovation we bring to the market," said Rod Ford, CEO of CognitiveDATA. "Companies today are searching for productive ways to monetize marketing databases to improve marketing results. The IntelliBASE solution incorporates technology to provide accurate data collections, and track customer activity channels and campaign performance with point and click capability.