Merkle, www.merkle.com, the nation's largest and fastest growing independent customer relationship marketing agency, today announced the hiring of David Magrini as vice president of the insurance and wealth management practice, a position focused on leading and building the consulting practice for Merkle's insurance and wealth management clients. Magrini brings his expertise and deep analytic roots from his experience working for prominent insurance and health organizations on both the client and agency side. Magrini will help Merkle provide its growing and diverse roster of clients with end to end capabilities and translate analytic data into valuable marketing strategy.
Prior to joining Merkle, Magrini was the vice president of marketing at Prudential Financial, one of the leading workplace retirement benefits plan providers with roughly $160 billion in assets under management. While there, Magrini was responsible for the participant experience and for driving positive net cash-flows in excess of $300 million a year. Magrini lead individual acquisition and retention marketing efforts across all segments of the company. In addition to his work at Prudential, Magrini served as head of marketing for Aetna's Consumer Segment, a $6 billion health insurance company that provides benefits nationwide to both the commercial and individual markets. In his role Magrini managed all aspects of Aetna's direct to consumer marketing strategy and developed Aetna's data analytic capabilites including building a robust database marketing capability for closed loop campaign reporting, profile analytics and direct mail-list management and execution.
"I originally encountered Merkle as a client but soon discovered that the technology and CRM solutions deployed by Merkle could offer me the opportunity to provide better services to a wider range of companies myself," said Magrini. "I look forward to helping our clients navigate through the ongoing changes in compliance and financial regulations facing our industries, and providing them with our cutting edge marketing services."
Magrini's hiring demonstrates Merkle's ongoing commitment expanding its consulting, marketing and strategic services for their insurance and wealth management division. Merkle's investment in innovative technology and it's commitment to the use of analytics, strategy and tactical marketing capabilities and services help its clients maximize their customer portfolio throughout the customer lifecycle. Together with Merkle's current leaders, Magrini will contribute to the company's ongoing business goals while continuing to build Merkle's presence in the market as the leading customer relationship marketing agency.
"As the insurance industry continues to evolve, Merkle's consulting services to our insurance and wealth management clients will continue to grow and be a key part of the company's business," said John Lee, vice president and general manager of Merkle's Insurance & Wealth Management Practice. "As Merkle expands our consulting and strategic services, our leaders like David, with valuable experience and leadership, and innovative thinking will be key to driving our customers' performance."
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.