IMPAQT, a Search Engine Marketing Agency, is pleased to announce that Brian Conner, former Director of Analysis and Decision Support, has been promoted to Vice President of Analysis and Decision Support.
As Vice President, Analysis and Decision Support (ADS), Brian manages IMPAQT's analytics efforts to reach client and company goals and educates stakeholders on its intricacies. He also fosters collaboration between the ADS, Client Services, and Data Management teams in order to create solutions for measuring and maximizing return on investment for IMPAQT clients.
"Brian has a strong track record for providing advanced analytical solutions for Fortune 500 companies," says Richard Hagerty, IMPAQT President. "In addition, his knowledge in SEO/SEM, CRM, Data Warehousing, and Business Intelligence are vital as we create a bridge between IMPAQT's analytical solutions in Search and our clients' database solutions to create a more holistic view of their customers across all marketing channels."
Brian came to IMPAQT in 2009 as Manager of Analysis and Decision Support. He was later to Director of Analysis and Decision Support and has successfully led his team of analysts through sophisticated statistical analysis, forecasting, and optimization to increase the effectiveness and efficiency of client campaigns.
He brings extensive experience in project management and predictive modeling using SAS and other analytics tools, as well as a wealth of information on business analytics. Brian provides a unique perspective to ADS, as he expertly combines his understanding of complex statistical techniques and data warehousing know-how with the ability to clearly demonstrate "the bottom line" to clients. These cross-functional skills make him a key contributor to IMPAQT's strategies and client solutions.
Brian graduated Magna cum Laude from the University of Pittsburgh with a BS in Accounting and Management. Additionally, he has an MBA with a concentration in Marketing Research from Katz Graduate School of Business at the University of Pittsburgh
About Merkle
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.
