Merkle (www.merkle.com), the nation's largest and fastest growing customer relationship marketing agency, today announced that the company and its subsidiary, LogicLab (www.logiclab.com), received Innovation Awards from the Direct Marketing Association (DMA) during the DMA2010 Conference and Exhibition held October 9-14. Merkle's Customer Engagement Monitor (CEM) took top honors in the Loyalty category, while LogicLab Match Analtyics won the Broadcast Media category. DMA's annual Innovation reward ingenuity and creativity for outstanding advancements in direct and digital marketing technology by recognizing products or services introduced during the past year.

Merkle's CEM enables companies to create effective customer relationship marketing(CRM)and loyalty programs by leveraging customer data integration and predictive modeling to estimate the value of various types of "non-monetary" customer interactions, a challenge for many organizations without direct sales relationships with customers. Companies leverage CEM to evaluate their customer loyalty programs and better understand the value of different types of engagement on future loyalty and value.

"We are proud to receive such high recognition from the DMA for our technical and strategic developments in the field of customer loyalty," said Craig Dempster, Merkle's executive vice president and chief marketing officer. "Merkle is dedicated to continued innovation in developing ground-breaking strategies that marketing organizations need to better engage with customers and improve revenue streams."

LogicLab, a wholly owned subsidiary of Merkle, applies deep marketing analytics to the media buying process of evaluating, optimizing and purchasing advertising. The company's Match Analytics enables advertisers to use customer data to identify the most effective media vehicles in order to reach desired customer and prospect targets. With MatchAnalytics, advertisers can identify new audience sources, reduce costs, accelerate the evaluation process, optimize their media mix and receive quantitative ROI metrics.

"We have always believed that the marketplace only thrives with ingenuity and innovation," said Chris Wilson, president of LogicLab. "LogicLab is honored to receive recognition from the DMA for our technical advancements in the Broadcast Media category, and we are very excited to bring this new capability to our clients."