CognitiveDATA, a wholly owned subsidiary of Merkle Inc. that is recognized as a market leader in data quality innovation, announced that its award-winning data quality technology was selected by Dotomi, the leader in multi-channel personalized media, to enable advanced multi-channel consumer attribution models that maintain strict consumer privacy guidelines.

Dotomi offers a unified view of consumers for advanced online and offline purchase insights. Results so far indicate that personalized media can drive 6% to 10% or more revenue lift from offline channels such as catalogs and retial. Dotomi uses CognitiveDATA's data infrastructure technology to create a unified cross-channel view of the consumer without revealing personally identifiable information. Additionally, the combined solution provides an industry-first, privacy-compliant solution that honors consumers' rights without using invasive technologies. CognitiveDATA's data infrastructure technology accurately recognized, matches and consolidates the unique identity of each individual and household.

Dotomi Chief Operating and Marketing Officer Ken Treske said, "In considering various options for managing out data, we carefully weighed our options and evaluated several vendors. Ultimately, we were impressed by the accuracy of CognitiveDATA's data infrastructure technology. Their new approaches to data and algorithmic science results in accuracies we could not obtain anywhere else in the market. They have bundled this technology into a packaged solution that bolts directly into our applications. The result is unprecedented data accuracy, without the distraction of expense of an internal integration project.

CognitiveDATA President and CEO Rod Ford said, "We are delighted that an interactive industry leader such as Dotomi has selected our data infrastructure technology to support its personalized media solutions. As direct marketers and marketing service companies seek to place the customer at the center of all activities, silo'ed data assets must be brought together and a highly accurate, accessible and affordable data infrastructure technology is fundamental to success. Dotomi can be confident in the accuracy of their data while knowing their systems are powered by a technology that will accomodate their growth."