Prepare for iOS 14 with Merkle Sokrati and Branch
Continue Optimizing your ad campaign performances while safeguarding your customer's privacy.
iOS14 Privacy Changes decoded for an advertiser
Understand how your advertising will be affected by the privacy changes that Apple made in its newest iOS release. We'll also help you with the precise steps you can take as a business owner or marketer to continue ROI-effective advertising.
What you will learn from this video -
- Impact of iOS 14 on app and web advertisers (yes, even web advertisers are not in the clear!)
- Apple's new reporting framework for ad-driven app installs, SKAdNetwork, and its limitations for ad platforms like Facebook Ads
- Limitations on effectively tracking conversion events, retargeting audiences, creating dynamic ads personalized to user behavior
- Check if your app SDKs and website conversion pixels are prepared to continue optimizing for the events that matter to your business
- Actionable resources to prepare your ad accounts and digital assets for a privacy-friendly advertising future
Meet The Presenters
What's changing iOS14 onwards
Apple is introducing privacy enforcements which might make it tricky for advertisers to create personalized ad campaigns & effectively measure performances.
We understand these changes are necessary to protect privacy yet difficult to navigate and might be disruptive to your business while we adjust. Which is why we are organizing a video series to help you prepare for the following changes:
The series will cover everything you need to know about the ATT Opt-ins, IDFA Approvals & attribution models such as SKAN, PCM & AEM that address these privacy issues but have some limitations.
Future of Marketing
Brands have a common vision of delivering a personalised UX across the customer journey, while also executing more effective, high RoAS acquisition campaigns. This vision is only as good as a company’s ability to leverage customer data & relationships without over-reliance on 3rd party tracking like cookies and device IDs.
Some of the best investments for a future-proof marketing:
Still have question? We're here to help.
We understand Apple's language in the prompt is very strongly worded that might alienate users. We recommend apps to show a softer prompt first to help users understand why they should opt-in, segment & time it right so new user onboarding isn't affected.