Customers today are interacting with companies at every platform, a single touchpoint analytics fails to illustrate customer interactions in full. Customer experience, data, and processes can be the catalyst for a shift in mindset that has the potential to add significant value to the customer journey. Understanding the customer’s emotional journey in the purchase lifestyle is tremendous traction, knowing when, where, and how to reach your customers will strengthen your brand strategies.

Industry leaders from Merkle Sokrati, Appsflyer, Tender Cuts, Upstox and Tata Digital tuned in for an insightful session on 'Building Meaningful Customer Journeys Through Data

Customers today have numerous ways to engage with brands. Every day they interact with brands across various media touchpoints. To keep up, marketers are caught juggling between omnichannel strategies, often without the necessary insights to drive success. Brands investing efforts to keep pace in the industry must embrace a full-funnel roadmap to deliver seamless customer journeys. Integrating your programmatic media with the right attribution models will help in stitching the customer journey across channels, devices, and platforms.

Stalwarts from Merkle Sokrati, Appsflyer, Upstox, NoBroker and Koo App had this interesting panel discussion and dove right into the What, Why, and How to Programmatic Advertising. Watch the video to get a 360-degree view of customer retention and acquisition right from growth experts!