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Why Breadcrumbs are a Must Have for your e-commerce Website

In an eCommerce site with a lot of category and sub-category pages, it is possible that a user wants to navigate back to the main category page after going through various subcategory pages or product pages. This is where the breadcrumb navigation comes to help and guides the user back to the page through which they navigated to a certain page. 

Here’s a complete guide to implement breadcrumb navigation to your eCommerce website along with some of the best practices to improve SEO and user experience with breadcrumbs. 

What are Breadcrumbs? 

Breadcrumbs or navigational chains are secondary navigational hierarchy elements. They help users understand which website location they are on. The users can jump from one navigation to another navigation using breadcrumb trails. 

Types of Website Breadcrumbs 

  • Location/Hierarchy: Location-based Breadcrumbs helps a user go to a higher-level page from the page they are on. This type of breadcrumb navigation is most seen on sites with more than two levels of depth or content. 
    Location Based Breadcrumbs

          Example: Amazon.com 

  • Attribute: Attribute-based breadcrumbs show you the attributes a user has selected on a page. These breadcrumbs are useful for all eCommerce sites where users can select attributes to filter search results. 
    Attribute Based Breadcrumbs

            Example: Myntra.com 

  • Path/History: Path-based breadcrumbs show users what other pages on the site they have visited, like a browser history. 
    Path Based Breadcrumbs
    Example: Sears.com 

Benefits of Breadcrumbs for Ecommerce Sites: 

Create a positive experience: Breadcrumbs offer a clear navigational pathway back to the homepage and from one part of the site to another and gives users a positive experience when they visit your website.  

• Space saver on mobile sites: On the mobile-friendly version of your site, space is a very important factor. The top navigation page takes a considerable portion of space with a drop-down menu but Breadcrumb trails with the same functionality take less amount of space. 

• Reduces bounce rates: Breadcrumbs can reduce bounce rates because you’re offering visitors an alternative way to browse your site. 

Tips to improve you website using breadcrumbs: 

There are 11 tips you should keep in mind when using breadcrumbs: 

• Show the complete path beginning from the primary web page. 

• Use arrows to split the stairs for direction. 

• Using breadcrumbs on the primary web page is useless. 

• To make sure that your customers can navigate through the online store, you need to use clean and concise language. 

• Use complete page titles in breadcrumbs, so the users will recognize where every hyperlink leads. 

• The page URL needs to reflect the breadcrumbs to give customers a feel about your website’s architecture. 

• The breadcrumb links must be user-friendly. 

• Keep standards-based landmarks standing out by using the right colors with an appropriate size. 

• When creating a hierarchy, attempt to hold it as easily and simply as possible. 

• Update every breadcrumb link that appears on each page. 

• Breadcrumbs need to be mobile-friendly. 
 

For E-commerce websites, it's vital to retain users and convert visits into sales, this is often why breadcrumbs can facilitate navigation and make it easier for the user to understand their way around and find what they're looking for. Many times, the navigation in e-commerce websites is frustrating and users quit searching what they are looking for.