What is Tech SEO?
Technical SEO is all about optimizing your website and server to make it more crawlable by search engine spiders, which helps improve your organic rankings. Using the latest tools and strategies is important to ensure that your site is as optimized as possible for search engines like Google, Bing, Yahoo!, etc. Make sure your site's code is clean, fast, and easy to navigate, so it can be read by the search engines and indexed for the best possible result.
How Tech SEO is different from On-Page SEO
Technical SEO should not be confused with On-Page SEO. Let’s dive right into it.
On-Page SEO refers to all the things that you can do on your website/content, while off-page SEO naturally means everything that is beyond it.
Technical SEO refers to any SEO work that you do outside of your website/content itself. For example, this can include things like adding structured data markup (known as Schema) or setting up 301 redirects for old URLs so that they still get indexed by Google.
Below are 5 strategies to improve website tech SEO
1. Mobile-Friendly Website
If you have a mobile-friendly website, your website will be easier to browse on a mobile device and will load faster. It also helps in brand enhancement and better conversion rate.
Google uses mobile-friendliness as one of their ranking factors. This means that if your site isn't optimized for mobile, it could impact your SEO efforts.
2. Core Web Vitals Push For Website
Google's core web vitals include fast loading time, and high content quality. So make sure you've got those covered before moving onto more advanced techniques like AMP or HTTPS. Websites with core web vitals are more likely to rank highly on search engines like Google, Bing and Yahoo because they are considered more reliable websites.
3. Consider enabling AMP
AMP is an HTML framework that allows websites to load faster than traditional websites—and therefore rank higher on search engine results pages (SERPs). It works by stripping out all unnecessary code, resulting in faster loading times and a better user experience.
In addition to being faster and more user-friendly, AMP pages also have an advantage over non-AMP pages when it comes to search engine optimization (SEO). That's because Google favors sites that use AMP over those who don't!
4. Adding structured data markup to the website
Structured data markup allows Google to better understand your content, which means it will be easier for users to find through search. This is particularly important with e-commerce sites like Amazon or eBay, where there are multiple products being sold on each page.
Google’s structured data guidelines explain how to add structured data to different types of pages (like product pages), but here’s an overview of how it works:
First, Markup every site information. While wanting the site’s name to reflect in the search results, add a tag for that purpose with a name="keyword" attribute.
Then you would create an itemprop="name" attribute inside each element on the page that has text describing itself as well as any other properties it might have (for example, product prices).
Finally, add an itemscope attribute on top of everything else so Google knows this is all part of one set of items rather than separate bits
Structured data enhances search results through the addition of ‘rich snippets'. Rich snippets are a smart take on regular google search results which provides the most relevant excerpt of the page content along with URL, title and meta description for better CTR (click-through rate).
5. Improve Website Speed
Website speed is a huge factor in how well your website ranks on search engines. Google has stated that site speed is a ranking factor, and it's clear that users want fast-loading pages.
In order to improve your website speed, you can:
Decrease the size of images on your site
Use CSS sprites instead of individual images for navigation elements (like buttons)
Wondering how fast should a website load? Well, its ideally 2-3 seconds. After which half of the customers tend to leave the site. Thus, page loading speed plays a HUGE role!
Why Technical SEO is Important for a Website?
The importance of technical SEO is golden! If you want to build a strong online presence, you need to ensure that your website is optimized for search engines.
With the growing use of mobile devices, more people are accessing the Internet through their phones. This has resulted in a rise in mobile-friendly websites; that is, sites that are optimized for viewing on smaller screens. With Technical SEO efforts, marketers should focus on optimizing their websites for mobile users by making them responsive or adaptive so they can be viewed without zooming in or out.
Having a website that is technically sound, designed well and easy to navigate is crucial to your business. You need it to be accessible to search engines and visitors alike.
It should also be designed according to best practices so that it can rank well in search engine results pages (SERPs). This will result in increased organic traffic with a higher conversion rate.
When you optimize your site for search engines, you can increase its visibility in SERPs (search engine result pages). This will give you an edge over your competitors who don’t do this.
You can make sure your site’s content is relevant, fresh, and updated regularly so that it remains relevant to users who visit it often or even once every few months since these changes will affect rankings positively too!
Tools We can use for Tech SEO
When you're making sure your website is optimized for search engines, there are a lot of tools you can use to test your pages.
Website Grader by HubSpot is a great place to start. It will grade your page on its SEO factors, giving you a score out of 100. This tool can help you identify issues that may be causing problems with your site's rankings, such as duplicate content or thin content.
Google Webmaster Tools is another useful tool that allows you to check the crawl rate of your site—how often Google is visiting your site and how much content it has indexed—as well as see which pages have been blocked by robots.txt files (which prevents Google from crawling those pages).
Screaming Frog is a popular crawler that can give you an overview of how many pages are on your site and how many links point back to each page. You can also use it to find broken links on your website.
Google's Page Speed Insights tool gives recommendations for improving the speed of your website so that users don't get frustrated waiting for it load. This can help improve both user experience and ranking in search engines.
Google's Mobile Friendly Testing Tool tells if the site is mobile-friendly or not and thereby saves you on the ranking game. It analyses pages as per standards and when a page fails, it gives necessary tips for fixing it.
Responsinator further previews how a page would look like in mobile view, tab view or desktop. Moreover, it also tests for UI's (iOS, Android, Windows, etc) and their effect on page loading.
As we work towards the future, businesses should keep the latest in SEO trends in mind. As Google evolves, so should your business to stay on top of its game. It's important to both pay attention to trends and maintain a flexible mindset so you can stay ahead of the curve.
Considering all these strategies and tactics are important, especially if you want to have a well-optimized website. It can be an overwhelming task, so it is recommended to take the time to research best practices and perform comprehensive tests. The good news is that most of the ranking factors are continuously evolving, which means that you will be able to find new signals relevant to your niche – but only if you keep track of the trends.