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How ASO and SEO Strategies Can Work Together for Your App Visibility

App Store Optimization is sometimes misunderstood as "mobile SEO" While they use the same nomenclature and an identical objective, they are distinct entities.  Together, ASO and Search Engine Optimization can help your app visibility and achieve more spontaneous installs, each in its own manner. Actively increasing downloads entails placing your app in front of individuals who might need what your app does.

Search results are a wonderful way to locate the appropriate folks. People that need something will search for it, and if your app appears in their search results, they will see it and maybe download it. Both App Store Optimization and Search Engine Optimization increase app visibility and seek to get you to the peak of relevant searches.

App Store Optimization, as the name suggests, focuses on App Store and Google Play Store queries.  In contrast, Search Engine Optimization focuses on search engines on the internet, especially Google.  

Both ASO and SEO model parameters that use search terms in prominent areas to "support" search algorithms consider and spot your app at the top of relevant search results; Although the main objective is exactly the same, the purpose and initiatives differ significantly, necessitating separate strategies to address both accurately.

Feature Image - App visibility through ASO & SEO

Difference between ASO and SEO?

There are two major distinctions between ASO and SEO:  

  1. The same search box, but very diverse intents  

Whatever people search for is the primary distinction between SEO and ASO. Considering what types of searches occur on the web (SEO) versus on the App Store/Google Play (ASO) helps you optimize for the most relevant terms in each. 

Search engines provide structured access to the web's nearly unlimited material.  As a result, many web searches will take the form of a question and will be more targeted. How-to articles and top rankings are popular internet queries because they produce material that can be read rather than an app that can be used.  

Whenever people visit the App Store or Google Play, they typically have an issue that must be solved.  As a result, queries will often contain the name of an app or concentrate on a certain specific feature or advantage. User's search may be a need for a news app, a crossword to pass the time or a business tool to assist them in handling bills.  All of these are characteristics or concerns that an app may assist with. As a result, you must refrain from employing the same terms for SEO and ASO.  You should try to distinguish between queries and characteristics for your unique field and then create a relevant keyword list that addresses them appropriately. 

  1. Optimization  

Your website is your canvas when it comes to Search Engine Optimization.  You may generate as much material as you desire and have absolute control over every piece of writing and imagery. This makes optimization for the web simpler, and if you are capable of it, everyone is, making it more competitive.  

In contrast, App Store Optimization just has one area to optimize: the app's information page. This restricts opportunities while also leveling the playing field for everyone.   

Where larger organizations can produce more material for the web, in ASO, all businesses regardless of size, have the same number of places to optimize. This makes achieving outcomes using ASO easier.

Why is there a need to combine SEO and ASO together?  

SEO is optimizing your website and information for search engine rankings, whereas ASO is optimizing your app, particularly for the app store.   

These are two distinct objectives, but when combined, they improve app visibility and give your app the highest chance of sticking out. Many applications are still identified through Google; thus, it's critical to adhere to the best Google SEO techniques.  Your ratings, traffic and exposure may suffer if you constantly overlook opportunities to promote your software to your intended audience.  

App stores need optimization to ensure that your app appears when a user is looking for it. Consider the app store to be a constrained, restricted search engine.   

So, ASO is related to SEO because you want your app to rank high and be seen in user queries. Web marketing and app marketing should be merged as more clients utilize smartphones in addition to desktops.  

Benefits of using SEO and ASO together

SEO and ASO should not be mutually exclusive.   

Rather than being utilized separately, they should be used in tandem to increase app visibility. Furthermore, SEO strategies might have a favorable impact on your app's visibility in the app store.  

  1. Keyword analysis  

Keywords are essential for both SEO and ASO. Conduct keyword research using Google to find the best keywords for your app's potential consumers and make optimum use of them in your app SEO and ASO strategy. Keywords are a fabulous way to ensure app visibility on all necessary platforms. 

  1. Enhancement of the app title and URL  

Once you've determined your primary keyword, incorporate it as frequently as possible into your app's name, description and URL. This will ensure increased visibility for your app. 

  1. App evaluations and reviews  

These can assist consumers in deciding whether to download an app or choose between two comparable apps.  If your app has good evaluations and reviews from previous users, it has a better chance at being downloaded. 

Email advertising, push notifications, and in-app pop-up alerts assist you in obtaining more feedback from your users, which can help you improve your SEO.  

  1. Indexing of applications  

Indexing allows your app to access links straight from Google's mobile search.  By default, when a person clicks on a link in a query, such as a learner driver looking for a sample test in Oregon, it launches straight into the app.  

  1. Deep linking  

A deep link is a way of connecting to indexed material via a hyperlink. To enhance the overall experience, the link should take consumers to the app rather than the website. Consider that creating a scalable, effective website for your app is just as vital as developing the app itself.   

Your website can be used to attract consumers to your app and encourage them to install it, so make absolutely sure you provide value and useful content that not only assists the user but also promotes your company as a reputable source of information.  

How ASO and SEO can be used together to rank in Google Play Store & Apple Store?

App Store Optimization relies on employing a small number of keywords strategically all across the app's metadata. ASO begins with discovering keywords relevant to your app and including them in its metadata. That involves including it in the app's name, description and keyword list for the App Store.   

Apple Store  

  1. Name  

This is the most critical aspect to enhance. Apple's system incorporates keywords from the app's name to determine where to rank it.   

As the app's name has a restricted range of characters, make absolutely sure to include your main significant keywords here and avoid duplication as the algorithm ignores overlaps.  

  1. Subtitle  

The second most crucial thing to enhance is the subtitle. It has a lesser weight than the app's title, but because the algorithm blends both, one should expand the other.   

Similar to the App's name, they are no repetitions here. They are ignored by the algorithm  

  1. Keyword list  

The keyword listing is less crucial than the title and subtitle, yet it still has a significant impact. It has a restricted number of characters but integrates with the name and subtitle; therefore, use terms that complement each other.  You also need to make a few more adjustments to the target keyword.  

Google Play Store  

  1. Name  

This is the most vital aspect to enhance. Google's algorithm employs keywords from the app's name to determine where and how to promote it.   

Just like the apple store, the app's name has a restricted number of characters, include your most significant keywords here and avoid duplication.   

  1. Short Description  

This is the second most crucial aspect for the Google Play Store, and because it has a restricted number of characters, be certain to include the most relevant keywords here as well.  Ensure that you avoid repetition. 

  1. Detailed Description  

This component is the lightest but also the most flexible. In the lengthy description, unlike the name and simple description, you should reiterate your keywords several times.  This does not suggest filling it with keywords but rather creating sentences that legibly use those keywords.  

Google's algorithm considers both regularity and depth. Too much recurrence may be negative, so maintain keyword density to approximately 2% overall.  

Final Words  

App optimization might be challenging, but it can dramatically increase the success of your app. Having an app for your organization adds considerable value and improves customer experience.