The Anatomy of a Marketo Migration

Original Presentation Date: May 14, 2020

The Anatomy of a Marketo Migration

Original Presentation Date: May 14, 2020

The Anatomy of a Marketo Migration

Original Presentation Date: May 14, 2020

The Anatomy of a Marketo Migration

Original Presentation Date: May 14, 2020

The Anatomy of a Marketo Migration

Original Presentation Date: May 14, 2020

The Anatomy of a Marketo Migration

Original Presentation Date: May 14, 2020

Detailed overview

Whether you’re moving from one system to Marketo or combining two Marketo instances, ensuring that your business runs smoothly during these migration periods can be a challenge. So, how do you create a best-in-class Marketo system that scales for your business needs for the long term?

Join Digital Pi, A Merkle Company and panelists as they discuss their migrations, what worked, what didn't, and lessons learned to create best practices, including:

  • Considerations when determining if, and how, you migrate
  • Which kind of data and analytics to bring over to the new system
  • The best way to staff a migration and build alignment internally
  • What roadblocks and pitfalls you should expect to see
  • The best way to get set up to scale in the future

Our presenters


Our presenters

Our presenters

Our presenters

Our presenters

Our presenters

Jeff Coveney

CMO, Digital Pi, A Merkle Company

Paul Wilson

Director of Marketing Automation Technology, Adobe

Ricardo Rego

Marketing Automation Manager, Beckman Coulter

AJ Sedlak

Sr. Manager, Marketing Technology & Automation, Poly