Detailed overview

External factors of the past year have dramatically influenced the ways brands interact with their audiences. The current pace of change offers a fleeting window of time that affords marketers an unprecedented opportunity to transform their customer experiences to be in line with ever-changing buyer expectations, and ultimately step ahead of the competition.

In this webinar, experts from Merkle B2B and B2B International will take a deep dive into the recent findings from our latest research study of over 3,000 buyers of B2B products and services. We’ll also revisit the four B2B Superpowers — Reliability, Understanding, Enrichment, and Preeminence— and the ingredients that shape them.

• The six ingredients that have become newly important drivers of success in 2021, and those that have lessened in importance year on year.
• The ways in which B2B companies have continued to deliver significant personal and professional value adds to buyers despite a tumultuous year.
• Which brands are succeeding in delivering superpowered B2B customer experiences and what steps can be taken to close the performance gap between industry leaders and followers.