How to Build Your Google Analytics 4 Adoption Roadmap

Original Date: June 16, 2022

What you'll learn

The shift to GA4 is much more involved than a simple UI change; it is a complete measurement paradigm shift that will require careful consideration, cross-departmental buy-in, and organizational change management. We’ll walk through a GA4 Adoption Roadmap to ensure your data is consistent for continued YoY measurement and that your organization is prepared for full Universal Analytics deprecation in 2023.

Our presenters