In this webinar, we’ll explore:
- Why CX needs to be guided by data signals collected throughout a customer’s journey.
- Why each piece of technology in your CX tech stack requires the support of human input and skills.
- Why the people who build and sell your CX vision have technical and marketing brilliance you can rely on.
- The importance of sharing your data in a central, cloud-based environment.
- How practicing ethical AI now can set your brand up for the future.
How do you set your organization up for the future? Join Merkle and guest speaker Brandon Purcell from Forrester to discuss why your CX investments must align to a clearly articulated vision for customer experience.
Part 1 of the 3-part webinar series.