Copenhagen, 12 September 2023

Agillic and Merkle team up to supercharge time to value for impatient CMOs

CX powerhouse Merkle and omnichannel specialists Agillic officially join forces to help impatient companies reap the benefits of strategically founded marketing automation. Born to help mid-sized and data-run businesses, the partnership is good news for digital executives who have little time to drive value on a fixed budget.

– I’d be lying if I said that it was press-release worthy to offer a platform that can turn data into customizable communication. So that’s not the story here. What makes our new partnership with Agillic special is the fact that we can empower businesses to reap the benefits of personalized marketing automation much faster. We know that a lot CMOs out there are a bit hesitant because maybe they don’t have time and resources to build extensive business cases or have had bad experiences putting their eggs in one basket. Hopefully this makes their decision a bit easier, says Merkle Chief Growth Officer Bobby Hollingsworth. And concludes:

– Our Copenhagen office is just a 5-minute bike ride away from Agillic’s, and we really look forward to working closely together. The deal is straightforward: They deliver the software, we do the consulting and delivery. This means that we can meet more of the SMB market’s demands head on. Being able to accelerate value for that segment is a great add-on to our existing suite of CX services and products. We can’t wait to drive more value for our clients through marketing automation.

A flexible solution that is designed to rapidly turn ambitions into results

Agillic – MarTech start-up turned scale-up – delivers a digital platform that builds and reinforces sustainable relationships based on unique customer experiences. The new partnership opens the door for projects, where the Copenhagen-based and Nordics-focused software business can onboard new customers that want all the advantages of flexible marketing automation as well as compliance to EU law and Danish support.

– As a company, we’re all about personalization. That’s why we’re excited to launch this new collaboration with the like-minded thinkers and doers at Merkle. We have a lot of experience in helping companies connect their CDP, CMS, CRM, customer service, eCommerce, and business intelligence. And teaming up with top-tier CX experts, we now get the opportunity to meet the demands of a large, new customer base, explains Agillic CEO Emre Gürsoy. He ends:

– Our go to market strategy and Merkle’s vision is a great match. Not least for a wide range of businesses in the Nordics. We look forward to helping a lot of new clients.

    About Merkle  

    Merkle is a world-leading digital agency with 14,000+ people. In Northern Europe our offices in Denmark, Sweden, Norway, and the Netherlands total more than 750 dedicated people, working with data-driven customer experience management (CXM) and specializing in the delivery of unique, personalized customer experiences across platforms and devices. 

    Furthermore, we are part of dentsu – one of the world’s largest agency networks – giving us, even more, leverage and resources to tap into. In Merkle, our mission is to help clients better serve customers through expertise in customer experience strategy, user experience design, CRM, data management, commerce, mobile, content management systems (CMS), AdTech, and MarTech platforms. This enables brands to be competitive through people-based marketing and ‘hyper-personalized experiences, and it continues to rank Merkle among the best and most sought-after digital agencies.