How can data and AI empower customer experience strategy?

Building a first-party data strategy is a top priority for today’s most competitive companies. Data is a valuable resource to any growing company, but AI can help you better tap into that data to achieve your business goals. 

During this workshop, you’ll learn:

• The importance of prioritizing identity resolution
• Building a first-party data asset
• Where AI capabilities make sense
• How to take a use case-driven approach