Oct. 2, 2023 | 11:40 a.m. EST
Women in Tech Boston
How can data and AI empower customer experience strategy?
Building a first-party data strategy is a top priority for today’s most competitive companies. Data is a valuable resource to any growing company, but AI can help you better tap into that data to achieve your business goals.
During this workshop, you’ll learn:
- The importance of prioritizing identity resolution
- Building a first-party data asset
- Where AI capabilities make sense
- How to take a use case-driven approach
Our speaker
Courtney Trudeau
SVP, Technology Strategy Lead at Merkle
Courtney Trudeau leads Merkle’s marketing technology consulting team, focusing on marketing technology solution strategy and technology enablement. She is an accomplished marketing technology leader with over 20+ years of agency and in-house experience and expertise guiding digital experience strategy, B2B & eCommerce website development, and driving marketing technology strategy and implementation.
Courtney Trudeau
SVP, Technology Strategy Lead at Merkle
Courtney Trudeau leads Merkle’s marketing technology consulting team, focusing on marketing technology solution strategy and technology enablement. She is an accomplished marketing technology leader with over 20+ years of agency and in-house experience and expertise guiding digital experience strategy, B2B & eCommerce website development, and driving marketing technology strategy and implementation.