Event details
Merkle joined the biggest leaders in retail at this year’s NRF conference in New York. With the retail industry constantly changing, we explored ways to stand out, think big, and experienced the latest advances propelling businesses forward. Known as Retail’s Big Show, the NRF expo brought various professionals and innovators together to participate in several learning and networking opportunities.
Session Details
Speakers: Janine Flaccavento (Merkle), Lisa Katz (Merkle), & Marc Chappron (Salesforce)
Description: Translating the early trends shaping 2024 and future-proofing for Retailers & Brands.
Speakers: Brian Monahan (dentsu), Megan Keane (dentsu), & Chris Dean (Salesforce)
Description: As retail media matures, RMNs and Brands are realizing that co-branded experiences beyond display and video ads deliver incremental yield. In this session, dentsu will debut new research on consumer preferences for innovative retail media experiences. Dentsu will also share some recent examples that push the boundaries of what Retail Media can be.
Speakers: James Riess (Merkle), Jason Dailey (Meta) & James Murphy (Salesforce)
Description: The retail messaging revolution is on. Technology is transforming retail messaging from simple transactional communications to robust omnichannel experiences, enabling retailers to identify, connect, and collaborate with consumers in ways that were once unimaginable. Over the next five years, retail brands will harness these advances to stop communicating with consumers and start conversing with them. These conversations will happen all the time, everywhere – and be personal, contextual, and helpful - powered by technology, innovation, and data. During this session we will talk about the technologies that are transforming retail and how brands can leverage them to connect with consumers.
Speakers: Holden Bale (Merkle)
Description: What happens in a world where the buy button is on every screen, can be triggered by voice on most devices and is integrated into all entertainment? This session will explore what it looks like when we’re all just one click away from a purchase. The presenter will dive into: What commerce will look like over the next five years; How evolving consumer expectations will drive purchase behavior; and How channels and experiences are converging.
