At Salesforce World Tour, Merkle’s Colm Barry, Marketing Director, and Marie-Elodie Fardin, Senior Product Manager, Financial Times, held a discussion around enabling subscription growth. They delved into the Financial Times’ CRM transformation and key learnings from the journey.  

Dive into our conversation on how the Financial Times:

  • Navigated the transition from print to digital products
  • Boosted subscription growth
  • Scaled sustainably  
  • Increased efficiency
  • Improved internal processes


Find out how Merkle can help you unleash the power of Salesforce to drive business growth and empower brands on their own Salesforce AI, CRM and Data journey.


Complete this form to download the slides:

Your slides will download on submission