There are now greater expectations, not only for brands from their customers, but also for clients from their agencies, employees from their employers and agencies/partners from their providers/suppliers. We are in the expectation economy. Given the rise in these expectations and the challenges that follow suit, how should brands respond? What is the point of focus and in turn the actions needed against each of these areas, from consumers, to clients, employees to partners, to allow brands to secure their future?
In this paper, you will discover more on succeeding within the expectation economy as well as: