The why behind the guide

Meeting consumer expectations is essential for any brand's success today. In fact, 71% of consumers expect personalized experiences. However, after years of working with our clients to achieve great customer experiences, we've discovered that the real challenge is not technology, but data.

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Unlock the full potential of your investments and align your teams to deliver the best possible data strategy and better audience segmentation.

In this guide, you'll learn:

  • Proven tactics for getting the most out of your technology investments
  • How to align teams to better understand and target your audience
  • The essential steps that brands should take to enhance customer experiences
  • How a national retailer achieved identity-driven personalization