What you'll learn

Keeping customers loyal is no longer a post-sale focus or a programme of activity, it’s embedded into the whole customer experience from the moment someone first interacts with your brand and throughout their journey with you. This runs across marketing, product, sales, and, increasingly, service.

In this paper, discover how and why your brand must optimise its loyalty strategy to integrate customer service and the importance of implementing the correct marketing technology, such as:

• CDPs
• CRM platforms
• Loyalty programmes