How Retailers Are Cashing in on First-Party Data

In a competitive landscape, retailers are looking beyond their core business for profits — and digital advertising offers a potential path to growth. Following in the footsteps of Amazon’s fast-growing ad business, retailers like Walmart, Target, eBay, and Kroger are getting into the game by monetizing online traffic and exploring ways to use their first-party data for targeted offsite advertising.

Get a complimentary copy of eMarketer’s analyst report, Retail Media Networks: How Retailers Are Building Digital Ad Businesses, presented by Merkle.

In this report, you’ll gain a better understanding of the emerging space of digital retail media and key players in the market, as well as:

  • What critical assets are needed for a viable retail media business
  • What the advantages and disadvantages are of retail media compared with other forms of digital advertising
  • Top retail media ad formats
  • Where online retail media budgets are coming from