Connecting You With Today's B2B Buyer


Connecting You With Today's B2B Buyer

Connecting You With Today's B2B Buyer

Connecting You With Today's B2B Buyer

Connecting You With Today's B2B Buyer

Connecting You With Today's B2B Buyer

In our digital landscape, where the average B2B buyer journey takes over half a year, it’s vital that B2B organizations deliver relevant and timely messages in the moments that matter most to their customers.

So, how can you connect with today’s B2B buyer and become a winning B2B brand?

Merkle B2B's B2B International and Meta recently conducted a global survey of over 3,000 decision makers to understand why certain brands are chosen, and what B2B organizations are doing to avoid getting lost in a noisy marketplace.

Key takeaways include:

  • The importance and impact of social media on today’s B2B buyer journey
  • The role ESG and brand purpose play in becoming a successful B2B brand
  • The generational differences in communication preferences
  • The importance of personalization within the marketing mix
  • The winning formula for communicating with today’s B2B buyer