2022 B2B Trends Ebook


2022 B2B Trends Ebook

2022 B2B Trends Ebook

2022 B2B Trends Ebook

2022 B2B Trends Ebook

2022 B2B Trends Ebook

The traditional B2B advertising game has changed – likely forever. As a result, the time-honored, sales-focused tactics of handshakes and cold calls are quickly being rendered obsolete. Now, there’s a world of new possibilities for B2B organizations driven by changing customer expectations and enhanced technological capabilities.

How ready are B2B marketers to capitalize on these emerging possibilities against a backdrop of widespread digital burnout among both customer marketing teams and their audiences?

We bring you the trends that prove it’s never been a better time to be a B2B marketer:

  • New Generations, New Rules
  • Content That Compels Action
  • AI-Driven Intelligence
  • Marketplaces and B2B Portals
  • The Evolution of Sales Enablement
  • Employer Branding
  • B2B CDPs as a Disruptor
  • Influencer Marketing