The traditional B2B advertising game has changed – likely forever. As a result, the time-honored, sales-focused tactics of handshakes and cold calls are quickly being rendered obsolete. Now, there’s a world of new possibilities for B2B organizations driven by changing customer expectations and enhanced technological capabilities.
How ready are B2B marketers to capitalize on these emerging possibilities against a backdrop of widespread digital burnout among both customer marketing teams and their audiences?
We bring you the trends that prove it’s never been a better time to be a B2B marketer: