Merkle & Salesforce

As a leading global Salesforce agency partner for over 20 years, Merkle helps organizations turn platform potential into measurable outcomes: increase loyalty, revenue growth, stronger customer relationships. Together, Merkle, dentsu, and Salesforce are bringing the Future of Marketing to life by creating a unified ecosystem that connects paid media, owned channels, CRM, data, and measurement to deliver seamless, personalized customer experiences and drive business growth.

Your Salesforce investment deserves a partner built to deliver on it.

Merkle helps organizations close the gap between Salesforce agent-first vision and business results. Realizing the full potential of the platform takes the right identity foundation, the right governance, and a partner who becomes part of how your team operates. That is what we deliver.

  • 10,000+

    Salesforce Certifications

  • 10X

    Salesforce Partner of the Year

  • 50

    FDE Certified Consultants

  • 664

    Agentforce Specialists

How Merkle fits with Salesforce

Customer Data & "Identity Boost"

Merkle connects the dentsu.audiences identity graph directly into the Salesforce environment, giving you and your partners common ground on who your customers are. Identity Boost lifts match and addressable reach to media channels, while supporting audience overlap with retail media and publisher partners, attribute enrichment, and planning against a fuller customer view. All governed, none of it moving your data.

Messaging & Journeys

We orchestrate personalized, always-on customer experiences across every channel, connecting messaging, promotions, and commerce into one continuous journey powered by your first-party data.

Commerce

We connect your commerce experience to the same Agentforce and Data Cloud foundation powering your CRM and loyalty programs, so every transaction enriches your customer data and drives the next interaction.

Promotions & Loyalty Management

Merkle leads the world in loyalty strategy and execution, turning Salesforce Loyalty Management into a connected growth engine where loyalty, promotions, CRM, messaging, and commerce all work together.

CRM & Connected Care

We help clients move beyond siloed, transactional service to an orchestrated, one-to-one experience that deepens customer relationships and delivers a measurable competitive advantage.

Insights & Analytics

Our 1,500+ analytics experts continuously enhance your processes, creating a virtuous cycle that unlocks the full value of your Salesforce investment.

Proven success stories

Learn more about Merkle & Salesforce

Merkle at Dreamforce

The brands winning today are unified. Join our experts at Dreamforce 2026 to discover how to build an agentic enterprise that drives real ROI. Learn how to bridge the gap between marketing and media, unlock your data potential, tear down silos, and activate genuine customer value from your Salesforce investment.

Merkle Martech Academy

Merkle offers an immersive ten-module series to help marketers connect the dots between Salesforce technologies and the everyday decisions, processes, and responsibilities that organizations demand.

WHAT WE CAN DO FOR YOU

Let's talk.

Our team has the depth of expertise to take on any challenge — and we’re always ready to help. So reach out. We can’t wait to hear from you.

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Merkle & Salesforce Partnership - CX Solutions | Merkle