Working in collaboration with Starbucks, Nifty Gateway and Polygon, Merkle is helping to bridge Web2 and Web3 loyalty experiences with the launch of the Starbucks Odyssey Beta experience on December 8.
Starbucks is one of the first companies to integrate Web3 technology and NFTs with an industry-leading loyalty program at scale. Grounding the experience in coffee, connection, and community, Starbucks is entering the Web3 space differently than any other brand. Starbucks Odyssey is an experience, surrounded by a digital community, where members can come together, interact, and share their love of coffee. Starbucks is using meaningful elements of Web3 technology to reward members in innovative ways, including ownable digital collectable Stamps (NFTs) that serve as an access pass to the alluring world of coffee and unique experiences with Starbucks.
“By incorporating NFTs into the rewards experience, Starbucks enables members to participate in the future of loyalty by engaging, rewarding and enabling them to collect and sell their rewards to each other – creating an exciting community of brand enthusiasts,” said Chris Wayman, EVP of Promotions, Loyalty and Messaging at Merkle. "We are proud to gamify the experience, which is integrated with Nifty Gateway’s user-friendly custodial wallet solution and Polygon’s environmentally responsible blockchain technology. These three elements on top of the legendary Starbucks Rewards program will forever change the face of loyalty as we continue to evolve how people interact with brands.”