Maximizing ​your Healthcare and Life Sciences CRM migration opportunity

Merkle - powered by dentsu Health - offers a service designed to help Veeva CRM clients evaluate whether to transition to Vault CRM or Salesforce Clouds. This service is also relevant for clients using IQVIA OCE solutions.

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How to lead the change in HSL Customer Relationship Management transformation

HCP and Patient experience transformation requires re-evaluating and re-designing Audience service to match new CRM Technology Partner capabilities. 

Leveraging our expertise in CX Strategy and CRM, our vendor-agnostic assessment evaluates the strengths and weaknesses of both vendors, considering the total cost of ownership, the gap between current vs. future CX needs, and related implications on the IT and business ecosystems. ​

Your future Experience Strategy will drive your CRM decision

Two factors are likely to be key:​

  • The level of customization​,
  • The level of CX transformation focus.
Veeva and salesforce infographic.

By effectively aligning the envisioned future strategy in Customer Engagement with the evolution of CRM functionalities and required customisations, organisations can ensure that both their IT systems and business processes are prepared for sustained success. 

This is why the decommissioning of Veeva CRM presents an opportunity to maximize the value from the forthcoming migration, ensuring both business and IT share a common understanding of the intended results for a long-term, impactful roadmap.

An impactful roadmap requires a holistic view

The most cost-effective CX strategy takes into account the cost of integration, benefits gained through data unification, and an insights driven approach to CX engagement.

Data Governance
Data Governance
  • Privacy Preservation
  • Data Quality
  • Compliance Assurance
future
Technology Evolution
  • Integration
  • Customisation Approach
  • Process Optimisation
CX innovation
CX Innovation
  • Increased Performance
  • Improved User Experience
  • Experience Innovation
business improvements
Business Improvements
  • Improved Scalability
  • Strategic Direction
  • Operational Efficiency

Risks to Minimize

Operational Disruption

Informed Decision-Making

Data Integrity and Security

Opportunities to Realize

Process Optimization

Data Management and Utilization

Improved Customer Engagement

WHAT WE CAN DO FOR YOU

Redefine the migration journey

Merkle CX and CRM expertise empowers HLS companies to strategically align their current CRM choices and capabilities with their future Customer Engagement ambitions.

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Let's Connect!

At Merkle we take a tech agnostic approach to find the optimal solutions to business problems. Together with dentsu Health, we advise over 150 HLS companies on strategy and digital operations.