At Merkle, we help manufacturing businesses navigate the seismic shifts reshaping the industry. From the rise of machine-to-machine commerce to the increasing demand for supply chain traceability and speed-to-market, our expertise enables manufacturers to harness digital transformation for sustainable growth.
Our core solutions—data-driven customer experiences, AI-powered automation, digital commerce strategies, and account-based marketing (ABM) consulting—empower manufacturers to optimize operations, enhance customer engagement, and drive profitability. By leveraging advanced analytics and targeted marketing approaches, we help businesses strengthen key relationships, improve lead generation, and maximize sales opportunities.
With our cutting-edge approach, we position manufacturing leaders at the forefront of industry innovation, unlocking new efficiencies and competitive advantages in an increasingly digital and interconnected world.
Key offerings
Composable Commerce & Experience for Manufacturing
B2B manufacturing enterprises must adapt to fast-changing market demands. Traditional commerce solutions often lack agility, slowing time-to-market and limiting customer experiences. Merkle’s Composable Commerce Accelerator enables faster, flexible, and scalable digital commerce. By integrating modern headless, API-first solutions, we help you reduce implementation time by 50% while enhancing performance and customer engagement.
A modern digital companion for the world’s oldest amusement park
Next-Gen B2B Customer Acquisition
Driving demand effectively and efficiently is a competitive advantage, and it has become ever more important also in the B2B and manufacturing verticals. Successfully implementing state-of-the-art end-2-end marketing approaches results in significantly higher engagement and win rates. Yet, untargeted messaging, lack of data, organizational and technical silos, break points along the customer journey and sales funnel as well as friction between marketing and sales belong to the most common challenges B2B and manufacturing companies are facing. We help our customers to enable and optimize highly personalized B2B Account-Based Marketing strategies by leveraging data and technology to orchestrate relevant, trusted experiences across sales, marketing, and service.
Integrated Experience Plans From Data-Fueled Insights for Cisco
Unlock Efficiency with Content Supply Chain Optimization
In today’s fast-paced B2B manufacturing landscape, the demand for high-quality, personalized content has never been greater. Yet, many organizations struggle with fragmented workflows, siloed teams, and inefficiencies that slow content production and delivery.At Merkle, we streamline your content supply chain by integrating future-ready technologies, automating workflows, and enabling seamless omnichannel activation. Our approach reduces time-to-market, lowers costs, and ensures your content drives engagement and growth.
Jens Reufsteck
Client Portfolio Director, Merkle DACH
Bettina Schmidt-Smylla
Client Portfolio Director, Merkle DACH
Jasmin Loos
Sales Manager, Merkle Germany