Hi, I'm Laura Stiles. I'm a senior analyst here at Merkle, and today I want to talk about how to create a paid search strategy to drive customers into stores. Now, more than ever, we're seeing that customers are blurring the lines between online and offline.

With the ongoing rise of mobile searches and “micro-moments”, we find searches including the term “near me” are becoming more and more commonplace. According to Google, every month people visit 1.5 billion destinations related to a search.

Campaign and interaction management both have their place in marketing. Knowing the difference between the two is key to understanding where those places lie.

The introduction of Google Customer Match in September 2015 unveiled a wealth of audience targeting options for search marketing via first-party lists and email addresses.

If you work on fundraising appeals for a nonprofit, then you’ve surely heard that it’s important to be “donor centric.” In a nutshell, that means focusing your communication on the donor, not the organization. For every cause, it all comes down to the impact the donor is having through their support.

The share of Comparison Shopping Engine spend going to Connexity is steadily declining. Here we explore the complexities of Connexity bidding and how that might be leading advertisers to reduce spend.

Switch on. Tune in. And find out how we can help you bridge the online/offline marketing gap by measuring the online impact of your TV ads with TV Attribution.

At Merkle, the opportunity to change is not just available, it’s encouraged. You can change your job title, your client, your department and even your work location.