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Offline to online media: Taking a customer-first approach to integrated media

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Creating a Local Paid Search Strategy to Drive Customers to Stores

Hi, I'm Laura Stiles. I'm a senior analyst here at Merkle, and today I want to talk about how to create a paid search strategy to drive customers into stores. Now, more than ever, we're seeing that customers are blurring the lines between online and offline.
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“Near Me” – The Rise Of Location Based Searches

With the ongoing rise of mobile searches and “micro-moments”, we find searches including the term “near me” are becoming more and more commonplace. According to Google, every month people visit 1.5 billion destinations related to a search.
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Unlock the Value of Audience Lists for Search

The introduction of Google Customer Match in September 2015 unveiled a wealth of audience targeting options for search marketing via first-party lists and email addresses.
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How to Be Donor Centric in Fundraising (and When to Bend the Rules)

If you work on fundraising appeals for a nonprofit, then you’ve surely heard that it’s important to be “donor centric.” In a nutshell, that means focusing your communication on the donor, not the organization. For every cause, it all comes down to the impact the donor is having through their support.
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Advertisers Struggling to Bid Effectively on Connexity

The share of Comparison Shopping Engine spend going to Connexity is steadily declining. Here we explore the complexities of Connexity bidding and how that might be leading advertisers to reduce spend.