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Offline to online media: Taking a customer-first approach to integrated media

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The Baidu Marketing Playbook

While ripe with opportunity, it’s no secret that China can be a complex and challenging market for digital marketers. Concerns around translation, transparency and different technology can be overwhelming. But marketers can’t afford to let the complexity hold them back from the potential opportunity.
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Future Proofing Your Marketing for the Shopper of Tomorrow

It’s not retail that’s dead, it’s our traditional — perhaps dated definition of retail that is disappearing and being replaced by something entirely new, requiring a whole new rulebook for retail marketers. Here's how to start writing it.