Providing benchmark data for paid search, SEO, display, social media, and comparison shopping, the DMR has developed a reputation for its accuracy in conveying the larger trends underlying performance for Google, Facebook, Amazon, Yahoo, eBay, and Bing and for breaking major developments with special in-depth
Data is the key that unlocks loyalty and paves the way toward true people-based marketing. And yet for all the importance we place on data, many marketers continue to be effective at collecting it and less diligent about putting it to good use.
Managing data today is tough. With shrinking IT budgets, uber-complex use cases, a remote workforce, ever-evolving technology, and growing competition, today’s marketers, data analysts, and IT architects really have their work cut out for them.
As personalization mainstreams into healthcare, consumers and patients are demanding greater inclusion in healthcare decision making; accessing their own health data and connecting their healthcare experiences with Amazon-like personalization. Here's how healthcare brands should react.
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