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Offline to online media: Taking a customer-first approach to integrated media

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Digital Marketing Report: Q3 2017

Providing benchmark data for paid search, SEO, display, social media, and comparison shopping, the DMR has developed a reputation for its accuracy in conveying the larger trends underlying performance for Google, Facebook, Amazon, Yahoo, eBay, and Bing and for breaking major developments with special in-depth
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Using Data to Unlock Customer Loyalty

Data is the key that unlocks loyalty and paves the way toward true people-based marketing. And yet for all the importance we place on data, many marketers continue to be effective at collecting it and less diligent about putting it to good use.
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Marketing Analytics on Google Cloud Platform

Managing data today is tough. With shrinking IT budgets, uber-complex use cases, a remote workforce, ever-evolving technology, and growing competition, today’s marketers, data analysts, and IT architects really have their work cut out for them.
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Personalization is Now: Providing Utility to Win the Moments that Matter

As personalization mainstreams into healthcare, consumers and patients are demanding greater inclusion in healthcare decision making; accessing their own health data and connecting their healthcare experiences with Amazon-like personalization. Here's how healthcare brands should react.