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Offline to online media: Taking a customer-first approach to integrated media

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Me in Merkle - Gavin Logan

Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Gavin Logan, associate- paid social, at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?
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Superpower your brand's B2B experiences

B2B Marketers Assemble! It’s time to superpower your brand experience The B2B landscape is changing at pace. Rising customer expectations mean the customer journey is increasingly complex while a new generation of audiences
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Can Performance Max live up to the hype for retailers?

Google are betting big on Performance Max in 2022, with a conscious effort to make this the retail platform of choice. There’s promise of better results, scalable growth, and a future proofed solution within a new, all encompassing, automated campaign type.
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Me in Merkle - Liv Johnson

Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Liv Johnson, manager - paid social, at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?
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Changing your mindset to bring about change

As customer expectations rise, it's not enough that today's organisations invest heavily in data and technology solutions to keep pace. Business leaders must also explore a change in cultural mindset if they're to deliver ongoing, sustainable, value from this expenditure.
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Me in Merkle - Agon Koshi

Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Agon Koshi, senior lead, paid social, at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?
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Me in Merkle - Frances Roche

Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Frances Roche, paid social director, at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?