Companies looking to launch or improve their Customer Relationship Marketing activities in international markets must begin with improving, completing, and expanding their customer data assets.
The complexity involved in managing and sourcing the right data demands a unique skill set and a rigorous, analytical methodology for selecting vendors, aggregating and analyzing information, and coordinating execution.
In this white paper, we explore the types of data buying in international markets and how to navigate this complex marketplace.
The result: good data enables addressability at scale, driving real results in campaign performance, including increased customer response, higher acquisition, greater revenue, and optimized marketing investment.
- Why buying data is a good idea
- Changing your approach, globally vs. locally, when buying data
- Obtaining true views of the data you are buying
- The optimal competencies and characteristics needed to manage the buying process
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